Expand your audience...e.
How to Master Copywriting in 60 Seconds
SEPTEMBER 17, 2016
We believe most businesses are in for a shock in the next decade. In fact, many will fail. The good news is that it's easy and inexpensive right now to protect your business.
So what can you do? It starts by taking the necessary steps now before it's too late. So what are we talking about?
Yes - copywriting. But why?
The truth is that most businesses forget the important role copywriting plays to their survival. Perhaps it's because they don't understand it, so why care. Yet we know just how valuable copywriting is to the success of a business, small or large.
Our team has prepared the ultimate copywriting guide just for you. With three easy-to-follow formulas, including examples and all you need to know.
What is copywriting?
Copywriting is the use of words to sell products or services. It's the job of a copywriter to craft a message (copy) aimed to seduce a reader (target market) to buy (goal). A seasoned copywriter can influence a prospective buyer’s decision with just a few words. It's the hope of the client who has hired a copywriter that the copy created results in sales.
"Writing something doesn't mean you've communicated it." Jeremy Bullmore
The 7 reasons why you should do your own copywriting
1) YOU know your business. Who knows your business better than you? From the beginning to the present, only you know why, when, what, where, and how the business evolved.
2) YOU educate potential buyers.
3) YOU increase traffic and sales.
4) YOU save money! A lot of it.
5) YOU create copy that benefits your businesses’ future.
6) YOU develop a skill for life.
7) YOU crush the competition!
You have to admit that the list above points out the benefits to business success.
Do it yourself...
You don't need to be a professional copywriter or spend a ton of money to write effective copy.
The three copywriting formulas below has a purpose and are used in different ways. In each formula, we outline and explain the sentence structure and the components you need to use. We then follow each of the formulas with examples that are designed to help you create your own copy. And with these three formulas you have all you need to start copywriting.
A copywriter begins with a goal. They write copy with a purpose and proven ways to attract readers:
This includes: 1) Promise a benefit 2) make an offer, 3) or deliver valuable company and industry news.
Read the examples below and take the time to understand the copy presented to you. Each of the three formulas goes step- by-step into the kind of copy you want to create yourself.
So let's get started...
When promising a benefit, the formula you want to use is: A verb + desirable quality and the name of the business = a benefit headline.
Take a look at this example:
Reduce your car payment in half by refinancing with Cheap Al’s Auto.
Let's break down this copy:
Verb - reduce
Desirable quality - car payment in half by refinancing
Name - Cheap Al's Auto
Here's another version:
Cut your car payment in half with Cheap Al’s Auto.
Verb - cut
Desirable quality - car payment in half
Name - Cheap Al's Auto
The second example is quite clever (thank you) because it tells you everything you need to know except the deal. So a reader will have to either visit Cheap Al's website or call for more information. Even if the reader just inquires, there's a good opportunity for Cheap Al's to get a possible sale or a mail address.
If you are making an offer then use this formula: State the offer or present offer + the specifics (name of the business or location).
Example: Buy three tires by May 17th, and get the fourth tire FREE.
Make the offer or present offer - Buy three tires
Specifics - by May 17th
Benefit - the fourth tire FREE
As we have shown above, this formula works well if the offer presides a free item to the customer.
Try it yourself...
How about this example?
Can you identify the components of this copy?
Save 30% on snow tires at Tucker Tire.
1. Make the offer for present offer - _______________________ 2. Specifics - __________________________________________________ 3. Benefit - ___________________________________________________
See the answer below... but try it before you look.
If you have news or information or things that might interest your readers then use this formula: Promise a reward + meaningful news = Information they value. People appreciate news or information about issues and things that interest them. Your goal is to appeal to the reader and enrich them with the information they can use.
If you act today, Wall Street veteran Ed Brown will share with you, three money-making stocks ideas!
1) The offer - Wall Street veteran Ed Brown will share with you
2) Specifics - act today
3) Result - three money-making ideas
The third formula is one of our favorite because even if your business does not have any news there is always industry news that might inspire readers to contact your business for more information. Of course, we make it a practice, and recommend, a business informs every facet of your business as often as you can.
Thought to ponder...
To succeed in business you need customers.
A business that practices copywriting can increase their chances of attracting customers by adhering to a focused copywriting strategy.
It starts with educating, informing, and persuading a targeted customer. While the goal is to target a market the real target is the reader. Try to make your copywriting specific to the reader.
So what do you think?
You see anyone can start writing copy in minutes. With our "How to Master Copywriting in 60 seconds" guide you're on your way.
Now listen, we don't know what you are doing now, but a lot of businesses are not doing a thing.
The truth is hard to hear. Write copy in minutes. It's that simple...
Because if you stay put and accept or assume that business will come to you, it won't happen. NOW is the time to take action! Take what we have taught you above and learn to do it yourself
Now we can't say that our formulas will guarantee your business will explode. But if you put in place all three of the formulas as part of your marketing strategy today, you improve the odds.
We hope you find success as you develop your copywriting skills and wish you the best.
Here is the answer to the exercise above:
Save 30% on snow tires at Tucker Tire. 1. Make the offer for present offer - Save 30%
2. Specifics - May 17th 3. Benefit - the fourth tire FREE
How did you do?