Expand your audience...e.
How to Master Copywriting in 60 Seconds
SEPTEMBER 17, 2016
We believe most businesses are in for a shock in the next decade.
In fact, many will fail.
The good news is, it's fairly easy an inexpensive right now to protect your business.
So what can you do?
It starts with taking the necessary steps now - before these actions become difficult, expensive, or even impossible.
So what are we talking about?
The unfortunate truth is most businesses forget the important role it plays to their survival and take it for granted. Perhaps its because they don't understand it, therefore, why care. However, we know just how valuable copywriting is to the success of a business, small or large.
Our team and I have prepared the ultimate copywriting tutorial with three easy-to-follow formulas, with examples and all you need to know. Read on to learn more.
What is copywriting?
So what is copywriting?
Copywriting is the use of words to sell products or services. The strength of an organization or business is its product or service and its value to a potential customer. It's the job of a copywriter (likely working with an advertising firm), to craft a message (copy) that's aimed to seduce and motivate the reader (target market) to do something, whatever the goal.
An experienced copywriter can captivate a reader to take an action and explain the reasons why they should care about you and your offer. Hopefully, the copy will result in an initial purchase or affect their buying tendencies away from a competitor and over to you.
"Writing something doesn't mean you've communicated it." Jeremy Bullmore
The 7 reasons why you should do your own copywriting
1) YOU know your business. Who knows your business better than you. From the beginning to the present,
only you know why, when, what, where and how, your business evolved and all the benefits you offer a buyer.
2) YOU educate potential buyers.
3) YOU increase traffic and sales.
4) YOU save money! A lot of it.
5) YOU create copy that benefits your businesses future.
6) YOU develop a skill for life.
7) YOU crush the competition!
You have to admit that the list above points out the benefits to business success.
Do it yourself...
You don't need to be a professional copywriter or spend a ton of money to write effective copy.
The three formulas below are to be used to fit your copywriting purpose or goals. In each formula we dissect and explain the sentence structure and the components you need to follow.
We then follow each of the formulas with examples for you to see and emulate in your own copy. Each example is designed to craft effective copy that sells.
And with just a little practice and trial and error, you now have the tools to create copy simply and quickly.
Every good copywriter is familiar with proven ways to pull in readers: Promise a benefit, make an offer, or deliver valuable company and industry news. However, that all ends now.
To get started writing your own copy we have designed a step-by-step formulas with examples to follow so you can start writing copy within minutes.
So lets get started...
When promising a benefit the formula you want to use is: A verb + desirable quality and the name of the business = a benefit headline.
Take a look at this example:
Reduce your car payment in half by refinancing with Cheap Al’s Auto.
Lets break down this copy:
Verb - reduce
Desirable quality - car payment in half by refinancing
Name - Cheap Al's Auto
Here'a another version:
Cut your car payment in half with Cheap Al’s Auto.
Verb - cut
Desirable quality - car payment in half
Name - Cheap Al's Auto
The second example is quite clever (thank you very much) because it tells you everything you need to know except the deal. Therefore, a reader will have to either visit Cheap Al's website or call for more information. Even if the reader just inquires there's a very good opportunity for Cheap Al's to get a possible sale or an mail address.
If you are making an offer then use this formula: State the offer or present offer + the specifics (name of the business or location).
Purchase three tires by May 17th, and get the fourth tire FREE.
Make the offer or present offer - Purchase three tires
Specifics - by May 17th
Benefit - the fourth tire FREE
As we have shown above, this formula works very well if the offer presides a free item to the customer.
Try it yourself...
How about this example?
Can you identify the components of this copy?
Save 30% on snow tires at Tucker Tire.
1. Make the offer for present offer - _______________________
2. Specifics - __________________________________________________
3. Benefit - ___________________________________________________
See the answer below... but try it before you look.Make
If you have news or information or things that might interest your readers then use this formula: Promise a reward + meaningful news = Information they value. People appreciate news or information about issues and things that interest them. Your goal is to appeal to the reader and enrich them with information they can use.
If you act today, Wall Street veteran Ed Brown will share with you, three money-making stocks ideas!
1) The offer - Wall Street veteran Ed Brown will share with you
2) Specifics - act today
3) Result - three money-making ideas
The third formula is one of our favorite because even if your business does not have any news there is always industry news that might inspire readers to contact your business for more information. Of course, we make it a practice, and recommend, a business inform every facet of your business as often as you can.
Thought to ponder...
The most important practice a business can begin ASAP is to focus on creating copy that educates, persuades and sells to its targeted customer. The communication that directly markets its customers.
So what do you think?
As you can see anyone can start writing copy in minutes with our "How to Master Copywriting in 60 seconds" tutorial.
You see, if you stay put and accept or assume that business will come to you that won't happen. NOW is the time to take what we have taught here in this tutorial and becomededicated to your copywriting practices.
If copywriting seems intimidating, trust me it's not. I don't know what you are doing know, but from our experience dealing with businesses, we are pretty sure it’s a lotbetter than what you are doing now.
Now we can't say that our formulas are a guarantee business will explode, but if you implement all three of the formulas into your marketing strategy today, your chance of success is greatly improved.
We hope you find success as you develop your copywriting skills and wish you the very best.
Her is the answer to the exercise above:
Save 30% on snow tires at Tucker Tire.
1. Make the offer for present offer - Save 30%
2. Specifics - May 17th
3. Benefit - the fourth tire FREE
How did you do?